Gulf of America Outfitters Press Release

**FOR IMMEDIATE RELEASE**
Lafayette-Based Fishing Charter Company, Gulf of America Outfitters, Embraces President-Elect Trump's "Gulf of America" Proposal with Special Edition Merchandise Launch
*Lafayette, LA – January 9, 2025* – Amid the national conversation sparked by President-elect Donald Trump’s suggestion to rename the Gulf of Mexico the "Gulf of America," local fishing charter company Gulf of America Outfitters has chosen to embrace the change, turning the
moment into an opportunity for growth and brand awareness.

Rather than engaging in debates over the name itself, (which was established in March of 2023) co-founders Adam Peterson and Dr. Joseph Crookshank are pivoting to focus on the positive potential for their company and the outdoor community it serves. Gulf of America Outfitters, known for its exceptional fishing experiences and dedication to promoting the outdoor lifestyle, is launching special edition merchandise that celebrates both the iconic body of water and the company's unique brand.
"While some might see the renaming of the Gulf as a political debate, I see it as an opportunity to strengthen the connection between our brand and the broader American outdoor spirit," said Peterson, who co-founded Gulf of America Outfitters with a passion for fishing, conservation,
and connecting people with nature. "Whether it’s the Gulf of Mexico or the Gulf of America, our mission remains the same: to provide unforgettable experiences on the water and share our love for the outdoors with everyone."

The new merchandise line includes custom T-shirts and hats that incorporate the newly coined "Gulf of America" theme, alongside Gulf of America Outfitters’ iconic logo and brand messaging. Peterson hopes the collection will spark interest and conversation, while raising awareness for his fishing charter business, which has been a cornerstone of South Louisiana’s tourism scene.
“We’re not just about fishing; we’re about creating memories and fostering a sense of pride in our natural resources,” said Peterson. “The Gulf of America is an integral part of our identity here in Louisiana, and through this special edition gear, we want to share that pride with people
from all walks of life.”
The merchandise is available for purchase on the Gulf of America Outfitters website and will be available at local events and through select retail partners in the coming months. Proceeds from the sales will go towards further developing the company’s conservation programs and
expanding their fishing education initiatives for young anglers.
Peterson and his team are also working on promoting the message of environmental stewardship and sustainable fishing practices in conjunction with the new line, reinforcing that the "Gulf of America" is not just a name, but a shared space that needs to be protected for
future generations.

As the debate over the Gulf’s name continues, Gulf of America Outfitters is more focused than ever on what truly matters: fostering a love for the outdoors, preserving natural habitats, and creating lasting memories on the water.

For media inquiries or more information, please contact:
Adam Peterson or Dr. Joseph Crookshank
Owner, Gulf of America Outfitters
Phone: (337) 298-9400
Email: Fishbox@goamericaoutfitters.com
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**About Gulf of America Outfitters:**
Gulf of America Outfitters is a premier fishing charter company based in Lafayette, Louisiana.
Specializing in guided fishing trips in the Gulf Coast region, the company is dedicated to providing exceptional outdoor experiences while promoting environmental stewardship and the preservation of the Gulf’s natural resources. Co-founded by Adam Peterson and Dr. Joseph Crookshank, Gulf of America Outfitters seeks to connect anglers with the beauty and bounty of the waters they cherish.